An Argentine Pioneer Shares Her Story

Susana Balbo shares her pioneering story at Women of the Vine

This year’s “Women of the Vine” global symposium in Napa attracted more than 700 women and men from across all sectors of the industry and, in only its third year, the event has reached sell-out status. Sharing the lineup with many accomplished speakers including Krug CEO Maggie Henriquez and Dr. Maki Mandela -eldest daughter of Nelson Mandela, was Argentine leader, entrepreneur, congress woman and winemaker Susana Balbo.

In her 45 minute presentation, Susana challenged the audience to “lose your fears, challenge your limits, and step out of your comfort zone,” sharing personal stories of the early years as a young woman in Salta, trying to make headway in a male dominated workforce where roadblocks were met at every turn because of her gender. The challenges faced as a single mother juggling life, wine, and returning to Mendoza to build a business. The final minutes were spent sharing insights on working and encouraging the next generation of her own family, succession planning and how working with family can make your ideas even better.

Susana’s story was met with a standing ovation, and over lunch, 500+ glasses of the Susana Balbo Signature Rose were poured, sipped and enjoyed by the attendees, in toast to a great winemaker, entrepreneur and New World wine icon.