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Piper-Heidsieck Announces Partnership with PFLAG National in Honor of Pride Month
PIPER-HEIDSIECK ANNOUNCES PARTNERSHIP WITH PFLAG NATIONAL IN HONOR OF PRIDE MONTH
In honor of June Pride Month, Champagne Piper-Heidsieck is deepening its commitment to the LGBTQ+ community by entering a partnership with PFLAG National, a nonprofit organization that educates and advocates for LGBTQ+ rights. In addition, the house is again partnering with a renowned artist for a new edition of Piper-Heidsieck Cuvée Brut with a special Pride edition tin capsule.
Piper-Heidsieck, a brand known for its innovative approach, stands out as a B Corp-certified estate in Champagne. Only around thirty wineries worldwide hold this achievement, making Champagne Piper-Heidsieck a leader in Champagne and the wine industry overall regarding sustainability, diversity, and inclusion initiatives.
In further solidarity with the LGBTQ+ community, Piper-Heidsieck is proud to announce its new partnership with PFLAG National. “Since our inception, diversity and inclusion have been central to the Piper-Heidsieck DNA,” says Benoit Collard, Chief Executive Officer of Piper-Heidsieck.
An organization comprised of LGBTQ+ people, parents, families, and allies, PFLAG campaigns for equal and just legislation and policies. Through education and advocacy, PFLAG hopes to affect broader change throughout society and create a world where the LGBTQ+ community is safe, celebrated, empowered, and loved.
This year’s Piper-Heidsieck limited edition Pride gift packaging features the work of renowned British artist Josh McKenna. His advocacy for the LGBTQ+ community began when he created an icon for Instagram that went viral. His art has been used in various forms, including murals, storefronts, clothing, and he counts brands such as Coca-Cola, Kiehl’s, and McDonald’s as clients.
The design-forward aesthetic takes a fresh approach to many of the classic Pride motifs and captures the spirit of sharing Champagne with friends and loved ones: “We’re thrilled to welcome Josh McKenna to the Piper-Heidsieck family, with his artwork encapsulating the essence of Pride celebrations,” says Collard. “While Piper-Heidsieck is at the heart of any party, we value the fun and conviviality shared between friends, just as much as we do a big celebration.”
“It’s really important that big brands, like Piper-Heidsieck, continue to show up for the LGBTQIA+ community with respect, diverse representation, and by allowing our voices to be heard,” says the artist Josh McKenna about what drew him to the project.