Click HERE to check out Rob Mondavi, Jr. on ABC 7/KGO "View from the Bay," talking about Isabel Mondavi, I'M Wines and much more.

Isabel Mondavi, I'M Wines

“Enjoy a delicious glass of wine with friends and family and don’t fuss over it.”

These words embody Isabel Mondavi’s joie de vivre—and the panache she used to fashion her own brand --I’M Wines.

Inspired by namesake Isabel A. Mondavi, the elegant and fashionable wife of wine industry icon Michael Mondavi; the I’M wines (www.imwines.com) are designed to deliver pure enjoyment, elevating good times shared with friends and family with their flavorful, cuisine enhancing style. From the avant-garde

packaging to the refined, well-balanced style of the wines I’M represents cutting edge concepts, in packaging, varietal composition, land stewardship and terroir. A reflection of Isabel’s world travels, and cultured palate each wine represents a little vignette on the theme “my favorite things.” I’M is a culmination of Isabel’s favorite varietals, growing regions and wine styles as interpreted by her son, third generation winemaker, Rob Mondavi Jr.

To her refined taste, Rob crafts delicious Rose from Napa Valley, Cabernet Sauvignon sourced from family’s own vineyards in the Atlas Peak and Pope Valley appellations, crisp elegant Sonoma County Chardonnay and silky Willamette Valley, Pinot Noir from Oregon. A family affair every aspect of the I’M brand is family run. Dina, Isabel’s daughter, handles marketing and works with her mother to create the label and packaging aesthetics, while husband Michael takes on the role of brand advocate introducing converts and fans alike to the pleasures of the I’M Wines.